By Lisa J. Downey, Lead Program Manager, WW Optimization Strategy, Microsoft Corporation

Email:  lisadown@microsoft.com

In many sessions during this year’s conference, you will hear speakers mention the Optimization Sales Connection (OSC) as a key resource for partners to better align their selling strategy and solutions to Optimization and the Microsoft field. 

OSC provides resources to help partners become trusted Optimization solution providers by qualifying their solutions to particular Optimization capabilities. As partners deliver solutions that align with Microsoft Optimization methodologies, they can increase potential revenue from each engagement and develop more strategic, high-value customer relationships. After a partner completes the Optimization Sales Connection requirements, they gain access to program benefits that include:

·         Optimization total cost of ownership (TCO) and return on investment (ROI) tool which helps demonstrate the business value of Optimization to customers.

·         Exclusive access to co-marketing materials, events, and other marketing execution activities.

·         Inclusion in the “Partner Capability Report” highlighting partner solutions to the Microsoft field.

·         Priority consideration for case studies, speaking engagements, and co-sales activities.

For more information visit: http://www.microsoftio.com/osc

We’re hopeful you’ve already gained value from the conference.  If you have any questions about the Microsoft Optimization strategy and how you can benefit from it, please don’t hesitate to contact one of the WW Optimization Strategy team members I listed in my earlier blog entry.  Also be sure to check out the Optimization Lounge on the center floor of the Expo and talk with our Optimization experts.

Enjoy the show!

Regards,

Lisa J. Downey